Specialist, Web Analytics
Who we are
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.
The opportunity
(Please note this is a fully remote role. Candidates must reside in Canada.)
Reporting to the Director of Fundraising and Marketing Analytics, the Specialist, Web Analytics is responsible for the delivery and furthering the development of digital analytics, in support of the Foundation’s fundraising and marketing programs, as to best drive net revenue growth, supporter loyalty and supporter engagement.
They will be responsible for managing the configuration of Google Analytics 4 (GA4) and tagging across our web properties. The role involves configuring GA4 properties, setting up and managing events, ensuring data accuracy and security through effective use of Google Tag Manager (GTM), supporting the integration of associated digital analytics and marketing technologies, and supporting IT in ensuring secure access management and privacy controls are in place. Furthermore, the Specialist will help troubleshoot tracking issues, develop self-serve dashboards and reports to serve digital analytics clients, and help to build data fluency at the Foundation.
In addition to technical responsibilities, the Specialist will work collaboratively with business, IT, and external vendors to provide digital analytics support and subject-matter expertise in a fast-paced, fluid environment and ensure optimization of tracking strategies. They will also be responsible for managing digital analytics partners, including workflow, SOW coordination and budgeting.
How you will make an impact every day
GA4 Implementation and Management
Setup and configure GA4 properties and data streams
Customize and manage GA4 events and key events
Support IT with ensuring secure access management to web analytics platforms is maintained
Work with IT to ensure best practice PII and security controls are in place protect
Collaborate with internal clients to understand their business objectives and translate into analytics integration and technology strategy and requirements
Ensure digital analytics data is appropriately integrated into larger Analytics eco-system
Troubleshoot and debug digital analytics issues when they arise
Promote platform literacy and self-serve reporting and train platform users on GA4 and tagging best practices
Tag Management
Collaborate with internal clients to develop end-to-end digital tracking and evaluation plans for Foundation programs
Implement and manage tags using Google Tag Manager (GTM) and other tag management systems
Create and maintain containers, tags, triggers, variables and custom scripts to ensure accurate tracking and reporting
Work with agency partners to implement and maintain agency tags, tracking pixels, etc
Document, test and validate tag implementation to ensure data accuracy and integrity
Provide technical support to internal teams around analytics tagging data validation and data integration
Data visualization, dashboarding, reports and analysis
Collaborate with internal clients to gather requirements for the design, build and production of reports and dashboards using Power BI
Engage in marketing analytics activities and communicate insights to help program leads further program objectives
Monitor and optimize data collection to improve data quality and reporting accuracy
Data strategy and innovation
Keep up to date on market trends, research new technology uses and advancements
Document existing processes and data flows relating to digital analytics
Collaborate with internal stakeholders on improving data fluency by helping democratize digital data, insights and technology changes
Vendor management
Manage budget and vendor activities in relation to digital analytics work outsourced
Who we need
Education
University degree or certification in analytics, computer science, software engineering, or equivalent industry experience
Google Analytics Certification
Data Analytics, data science or Google Tag Management (GTM) certification would be an asset
Experience
Minimum 5 years of experience working in Digital Analytics supporting digital marketing or e-commerce
Minimum 3 years experience with Google Analytics, and at least one of those years with Google Analytics 4 (GA4).
Minimum 2 years experience with Google Tag Manager (GTM)
Experience developing reports and dashboards using front-end reporting tools (Looker Studio, Power BI, Tableau) and configuring back-end data sources
Skills
Advanced understanding of web analytics methodologies and tracking technologies
Familiarity with JavaScript and HTML
Experience working with GA4 data in BigQuery
Excellent analytical & problem-solving skills including statistical probability, correlations, etc.
Exceptional written and verbal Communication skills; ability to tailor communications to audience
Exceptional planning, organizational and project management skills with acute attention to detail
Strong understanding of web analytics, tagging, and the digital tracking methodologies
Strong ability to manage multiple demands
Ability to work efficiently under conditions of multiple deadlines
Strong interpersonal skills including collaboration and consultation as part of a team
Ability to translate complex ideas to layperson language
Experience managing external relationships and good customer service skills
What we offer
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
Apply now
If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by October 4, 2024. Applicants must be currently residing in Canada and legally entitled to work in Canada.
Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!
Accommodation
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.