The Community Program Development Manager role is responsible for the effective development and implementation of fundraising program plans, including program development, execution, and central operations, to support the achievement of annual revenue targets for a portfolio of community fundraising programs, including Social Media Fundraising, Fundraise Your Way, and Memorial Giving.  

The role is also responsible for planning, managing, and delivering tactical execution of program plans, including website development and updates, program promotions, email campaigns, supply chain management and team communication. 

This is a complex role that requires the ability to manage multiple internal & external stakeholders, priorities and programs simultaneously, in a resource-constrained environment. This role includes both national program development and execution, as well as working directly with the regional fundraising relationship team to support program delivery. 

Program Development – Strategic Input 

• Provide input to program plans, including strategies, tactics and executional considerations 

• Develop contingency plans as necessary to achieve goals 

• Plan and execute pre-defined components of the program 

• Develop innovative ideas for testing to reduce costs and drive revenue 

• Identify best practices in the industry that could be tested and integrated into the programs 

• Ensure a thorough understanding of the target market and other stakeholders 

• Execute surveys and research requirements 

• Provide reports and conduct effective analyses to inform decision-making and business planning (and contingency implementation, if necessary) 

• Review processes and investigate efficiencies to support current and future business needs 

Program Execution 

• Assist with the development of online/offline bilingual materials, communications and other tools 

• Ensure high-quality, relevant and timely communications with various stakeholders 

• Establish an agreed-upon approval process and obtain sign-off on plans and communications 

• Lead website development for programs, working with cross-functional partners and vendors as required 

• Support website testing and monitoring for improved user experience 

• Assist in delivering and executing online strategies, including website, email, social media, and digital advertising campaigns 

• Lead email writing, list preparation, deployment and key member for e-Communications plan 

• Proactively investigate opportunities and handle any issues, working closely with key stakeholders 

• Contribute to the successful execution of the event experience 

Program Operations Support 

• Lead the planning and tactical execution of the annual program plans to support the successful delivery of all program targets 

• Work with vendors and internal partners to ensure that all project deliverables are met on time, on strategy and on budget. 

• Lead discussions with internal and external partners to ensure mutual alignment is maintained 

• Attend briefings, research discussions, focus groups, ideation sessions, etc., as required 

• Provide input into regional fundraising materials, manage the delivery of training as needed 

• Develop how-to guides, videos and support aids for successful program execution and provide input into the development of training materials for regional fundraising team training workshops 

• Work with Fundraising Operations to review processes related to the execution of programs and identify opportunities to improve or increase efficiency. 

• Support internal customer service inquiries regarding the execution of programs 

Administration 

• Manage critical paths, including program master timeline, creative development, print and production 

• Ensure strong and clear communication with the field team and other teams, including weekly updates with internal communication channels 

• Ensures program resources are updated on the internal SharePoint site for regional fundrasing teams 

• Respond to requests from internal stakeholders, volunteers 

• Coordinate and execute weekly correspondence to the regional fundraising teams 

• Monitor current year reports and identify areas for concern and contingency opportunities 

• Other administrative and support functions as necessary to deliver the program 

Education 

• University degree 

Experience 

• 3-5+ years of previous work experience in fundraising, marketingor communications 

• Fundraising program development experience preferred – 1-2 years’ experience 

• Working knowledge of website development, email, digital and social media 

• Experience working with cross functional teams 

Skills  

• Strong leadership skills with the ability to influence outcomes 

• Superior multi-tasking and organizational skills in planning, executing and completing projects by deadlines 

• Self-Motivated, works independently and collaboratively as part of a team 

• Big picture thinking with absolute attention to detail and follow through 

• Results driven and metrics focused with a passion for continuous improvement 

• Focused and committed attitude to drive processes and achieve results 

• Track record of solid working relationships with teammates and other stakeholders 

• Sound judgment, ability to think creatively and excellent problem solving skills 

• Demonstrated superior analytical and critical thinking skills 

• Excellent verbal and written communication, as well as, presentation skills 

• PC Knowledge – Word, Excel, Microsoft Outlook, Power Point 

• Strong technical abilities and experience working with a CRM database and online fundraising platforms would be an asset