Director, Marketing – Mission Initiatives
Remote
Full Time
Senior Manager/Supervisor
Who we are
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.
The opportunity
Please note Heart & Stroke offers a hybrid work option. Candidates must be able to travel to the Toronto office when requested.
The Director, Marketing – Mission Initiatives is a strategic and experienced brand marketing professional dedicated to advancing our mission and improving the health of all Canadians.
This role leads the development of integrated marketing strategies for all priority mission initiatives; they will translate business priorities into effective, multichannel campaigns that deliver impactful messages. The position balances strategic leadership with strong executional oversight, ensuring initiatives are delivered on brand, on budget, and with measurable impact.
Reporting to the Vice President, Marketing and Creative Services, the Director, Marketing Mission Initiatives spearheads strategic planning, campaign development, and performance optimization. In this role, you will act as a key liaison between the Mission, Constituent Experience, and Digital Products teams. By collaborating cross-functionally with Brand, Fundraising, and Communications, you will ensure all initiatives are delivered on brand, on budget, and with measurable impact, while simultaneously mentoring internal marketing talent to elevate our operational standards.
How you will make an impact every day
Marketing Strategy Development & Campaign Planning
Education
What we offer
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
This role offers a hiring range of $115,000 to $136,000, aligned with our compensation framework and your professional background. We believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
Apply now
If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by May 04, 2026. Applicants must be currently residing in Canada and legally entitled to work in Canada.
Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!
Accommodation
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.
The opportunity
Please note Heart & Stroke offers a hybrid work option. Candidates must be able to travel to the Toronto office when requested.
The Director, Marketing – Mission Initiatives is a strategic and experienced brand marketing professional dedicated to advancing our mission and improving the health of all Canadians.
This role leads the development of integrated marketing strategies for all priority mission initiatives; they will translate business priorities into effective, multichannel campaigns that deliver impactful messages. The position balances strategic leadership with strong executional oversight, ensuring initiatives are delivered on brand, on budget, and with measurable impact.
Reporting to the Vice President, Marketing and Creative Services, the Director, Marketing Mission Initiatives spearheads strategic planning, campaign development, and performance optimization. In this role, you will act as a key liaison between the Mission, Constituent Experience, and Digital Products teams. By collaborating cross-functionally with Brand, Fundraising, and Communications, you will ensure all initiatives are delivered on brand, on budget, and with measurable impact, while simultaneously mentoring internal marketing talent to elevate our operational standards.
How you will make an impact every day
Marketing Strategy Development & Campaign Planning
- Lead the development of integrated marketing strategies for priority mission initiatives, aligned to enterprise brand direction.
- Oversee the development of channel plans, ensuring alignment with approved objectives and priorities.
- Act as the senior marketing partner to the Mission and Digital Product Team to bring strategic mission priorities to market through the most effective channel mix.
- Partner with other departments including Fundraising and Communications to integrate the mission strategy where appropriate
- Guide the development of briefs for creative, media, and research partners.
- Partner with mission team to understand and develop messaging for niche audiences.
- Strategic oversight and day-to-day lead with external agency partners such as creative and media agencies in the development and implementation of integrated go-to-market plans
- Oversee campaign execution, including approvals, adherence to brand standards, timelines, and budgets.
- Respond to and provide direction to agencies and vendors, including media and creative agencies
- Monitor campaign performance, including KPIs, optimization approaches, and results.
- Maintain regular engagement with the Integrated Agency Team (IAT) to ensure alignment and transparency.
- Recommend tactical adjustments or contingency approaches based on performance, market conditions, and emerging insights.
- Ensure cross‑functional teams are aligned and informed through regular communication and collaboration.
- Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential.
- Providing clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals.
- Build and develop cohesive lateral relationships cross functionally.
- Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process
- As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines.
- Familiarize and comply with all Heart & Stroke policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc.
Education
- University Degree in Marketing or Business preferred
- Strong appreciation and understanding of the key principles of successful marketing, communications and advertising business development and execution
- 10+ years in brand marketing
- Extensive experience in Growth and Performance Marketing – solid understanding of digital marketing and digital media (social, display, OLV, SEM etc.)
- Experience operating in a senior, crossfunctional role within a matrixed organization
- Experience making informed tradeoffs across priorities, budgets, and stakeholder needs in complex environments
- Experience planning and implementing 360 omnichannel marketing campaigns
- Experience utilizing insights and analytics to help identify campaign target audiences
- Able to effectively manage complexity and ambiguity across multiple projects, teams, and health‑related subject matter
- Strong leadership skills with the ability to motivate, coach, and influence others
- Anticipates and plans for future trends, risks, and opportunities, balancing strategic thinking with practical execution
- Demonstrated creativity and ability to innovate for growth, bringing new thinking to complex marketing challenges
- Excellent written, verbal, and presentation skills, with the ability to communicate clearly with senior stakeholders and partners
- Strong analytical skills paired with creative problem‑solving
- Data‑driven, with the ability to interpret performance results and translate insights into action
- Self‑aware and committed to continuous professional and personal development
- Pragmatic, resourceful, and hands‑on when needed, with comfort operating within modest budgets
- Understanding of the not‑for‑profit / charity sector is an asset
What we offer
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
This role offers a hiring range of $115,000 to $136,000, aligned with our compensation framework and your professional background. We believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
Apply now
If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by May 04, 2026. Applicants must be currently residing in Canada and legally entitled to work in Canada.
Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!
Accommodation
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.
Apply for this position
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