Senior Manager, Lottery & Gaming

Toronto, ON, Canada
Full Time
Mid Level
Who we are
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

The opportunity
This position calls for someone who can balance strategic planning with execution. The ideal candidate should have a strong understanding of how to create and implement marketing campaigns that effectively combine direct response and performance marketing tactics. The Lottery and Gaming portfolio is one of the largest fundraising portfolios at Heart & Stroke and is expanding rapidly. Gaming, in particular, is a key area of growth, with plans to expand over the next three years.
(Please note this is a hybrid working role and the incumbent is required to be in the Toronto office at least 2 times a month.) 

How you will make an impact every day
Strategic Planning and Budgeting
  • Drives and leads Lottery & Gaming marketing strategy and planning informed by data insights and analysis.
  • Works with the Director to manage the development and execution of the Lottery & Gaming’s annual marketing and communications plan
  • Leads all the creative and media strategies for the Lottery’s to ensure the creative and media plans drive results.
  • Monitors and evaluates trends & competitors to identify new opportunities and recommend adjustments to strategies as appropriate.
  • Proposes innovative and test ideas to promote long term growth and success of portfolio
  • Leads and develops strategies to engage lottery customers throughout the year through various engagement tactics.
  • Responsible for planning and overseeing all aspects of multi-million-dollar budget, including marketing, and prizing to deliver the best possible margin/net contribution for the Lottery & Gaming programs
  • Works with the Data Analytics team to guide the development of revenue forecasts as part of the annual budget process
  • Works with the Shared Services department on risk management related to gaming requirements
  • Works closely with reporting analysts to deliver revenue and expense targets to the Executive Team.
  • Constantly reviews the response and conversion metrics and incorporates them into tactical programs.
  • Works closely with the Data & Analytics team to monitor and evaluate the performance of campaigns to ensure that goals are delivered per plan.
Campaign Planning and Execution
  • Responsible for overseeing all aspects of marketing campaigns, including agency briefings, media planning, creative production, tracking, and post-campaign analysis.
  • Leads creative development with agency partners and filters test ideas that balance short-term and long-term goals.
  • Analyzes metrics & performance to find innovative ways to turn results data into tangible and meaningful wins.
  • Responsible for overseeing all aspects of marketing campaigns, including agency briefings, media planning, creative production, tracking, and post-campaign analysis.
  • Provides data-driven, strategic marketing direction and execution oversight in a multi-channel environment, including TV/ Radio, direct mail, paid media, email & social channels
  • Leads the end-to-end tactical planning to grow all digital channels, including web, email, social and SEM and SEO
  • Possesses a deep understanding of data, predictive modelling, and segmentation to target communications and make business decisions to drive success.
  • Leads prizing strategy to best drive engagement.
Internal and External Relationship Management
  • Builds, manages and sustains internal and external business relationships to ensure programs adhere to contractual and regulatory policies
  • Works across the organization to keep informed of other programs and activities to identify opportunities for lottery & gaming integration
  • Employs proper escalation protocols to mitigate program issues and risks
  • Leads the relationship with prize vendors to negotiate prize line-ups and their associated costs.
Talent Management
  • Leads talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential. 
  • Providing clear direction on business goals and priorities; ensuring optimal resource deployment to achieve business goals.
  • Builds and develop cohesive lateral relationships cross-functionally.
  • Establishes performance plans and objectives and reviews on an ongoing basis; provides coaching and feedback as per the performance management process
  • As required, recruits skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines.
Who we need
  • University degree in Marketing
  • 8+ years of experience specifically in a data driven, multichannel environment
  • 2-4 years’ experience leading, coaching and developing direct reports
  • Experience working in a regulated environment
  • Web site and Ecommerce project management experience a plus
  • Demonstrated understanding of digital fundraising or sales
  • Established ability to work with data and analytics to maximize response
  • Must be able to interpret the data and construct the story
  • Excellent writing, editing, and verbal communications skills
  • Excellent organizational and time management skills
  • Strong Project Management skills, including delivery of successful projects on time with attention to details
  • Ability to manage external vendors/ suppliers in a professional manner
  • Ability to establish solid working relationships with staff and vendors at all levels
  • Ability to work effectively and efficiently under pressure
  • Ability to use good judgment in assessing difficult situations
  • Ability to manage high volume of material and ensure accuracy
  • Self-initiative is a must
  • Flexibility and a very strong sense of urgency
What we offer
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

Apply now
If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by April 5, 2024. Applicants must be currently residing in Canada and legally eligible to work in Canada.
Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.


Apply for this position

Apply with
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Human Check*